When it comes to urgent cares and medical assistant facilities, marketing may not seem like it should be a top priority. However, marketing is essential to ensuring financial success of the clinic, thus keeping your doors open to provide care for others in need. Some urgent care marketing strategies should include brick-and-mortar-business, out-of-home tactics, digital...
Establishing a strong online presence is essential to any brand’s marketing success. In today’s digital age, consumers can interact with a business online before ever meeting face to face with it. In fact, 97% of consumers use the internet to search for local businesses. And the real estate industry is no exception. With most home...
Summer is in full swing, and with the temperatures rising, people are looking for ways to cool down. If you’re a beverage company, that means an audience that’s primed to be even more receptive to your message. To really take advantage of the opportunity to share the story behind your brand during this time of...
Advertising by its nature is a visual medium, but with the proliferation of social media, the impact of photo and video really can’t be underestimated. As early as 2018, an estimated 84% of communication was visual, and it’s no surprise that video content generates the highest engagement of all online advertising. Video also has enormous...
Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...
Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to...
When it comes to search, Google is the undisputed heavyweight champ of the world, getting an average of 40,000 search queries per second or roughly a whopping 3.5 billion searches a day. This makes Google an incredibly powerful tool for businesses to gain brand awareness, improve website traffic, acquire new leads and more. Below we...
By definition, a content marketing funnel is a system that introduces new customer leads to your business through different types of content. These leads then have the potential to become customers by progressively ‘funneling’ them through more types of relevant and useful content. While getting the right message in front of the right people is...
With different life experiences, it’s no surprise that each generation has it’s own unique set of shopping habits. So when the majority of spending power comes from two different generations, it’s important to tailor your marketing efforts to each group. Here, we’ll look at the differences in communicating with Gen-Xers and Millennials, especially when using...
Having a robust online presence has been crucial for restaurants. Still, this past year we’ve seen people spend even more time online and make it routine to turn to the Internet to search for and order from restaurants. The following tips are always best practices to keep in mind, but they may be more important...
