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Category: <span>Education</span>

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3 Ways Small Universities Can Grow in 2023

Small universities provide students with a great environment to foster lifelong relationships, broaden their worldview, hone their craft, and prepare them for the next step in their lives. But over the past few years, it’s been harder for these institutions to provide this experience for their students due to the COVID-19 pandemic. Like everyone else,...

College students with one degree making a marketing plan

How To Plan a Marketing Campaign for a Single Degree Program at a University

Most universities offer an impressive array of services, programs and resources for students. And while that’s a great benefit to students, sometimes the messaging can feel too broad, unfocused or even overwhelming. That’s why honing in on a single degree program that your university excels in can be a successful marketing strategy. Here are several...

Metaverse in higher education

The Future of Education Marketing in the Metaverse

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...


5 Lessons From Successful University Marketing Campaigns

Colleges and universities looking to stay relevant with today’s potential students are presented with a unique challenge to create and share content that entertains and inspires. And, as new student enrollment continues to decline  year over year it’s becoming increasingly important to implement marketing strategies that have a proven track record. So, here are 5...

Woman in education branding with hand-drawn graduation cap art.

Using Former Students to Accentuate Your Branding

Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and...

Admissions office sign

How Content Marketing Funnels Can Grow Student Enrollment

By definition, a content marketing funnel is a system that introduces new customer leads to your business through different types of content. These leads then have the potential to become customers by progressively ‘funneling’ them through more types of relevant and useful content. While getting the right message in front of the right people is...

Group of smiling students in their graduation caps and gowns holding their hands together in the center

Using Alumni to Boost Student Retention

According to the National Center for Education Statistics, the retention rate for full-time degree-seeking undergrads who entered 4-year degree-granting institutions in fall 2018 was 81%. And the retention rate of private, for-profit 4-year institutions was just 63%. But this doesn’t have to be the case for your college or university. By involving your alumni now,...

Students wearing protective face masks while sitting in a lecture hall

5 Post-COVID Branding Trends For Universities

Discover what universities are doing to bring students back to the classroom.  The impact of COVID-19 can be felt on virtually every industry, with higher education being no exception. According to recent data, undergraduate enrollment is currently in its steepest decline so far since the pandemic began, down 5.9% compared to this time last year....