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Category: <span>Education</span>

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Woman in education branding with hand-drawn graduation cap art.

Using Former Students to Accentuate Your Branding

Alumni can be powerful brand ambassadors for your college or university, and are a direct extension of your institution’s values and voice in the community. But are you utilizing them enough to accentuate your education branding? A recent report from Alumni Access found that 85% of alumni in a professional field believe that universities and...

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Admissions office sign

How Content Marketing Funnels Can Grow Student Enrollment

By definition, a content marketing funnel is a system that introduces new customer leads to your business through different types of content. These leads then have the potential to become customers by progressively ‘funneling’ them through more types of relevant and useful content. While getting the right message in front of the right people is...

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Group of smiling students in their graduation caps and gowns holding their hands together in the center

Using Alumni to Boost Student Retention

According to the National Center for Education Statistics, the retention rate for full-time degree-seeking undergrads who entered 4-year degree-granting institutions in fall 2018 was 81%. And the retention rate of private, for-profit 4-year institutions was just 63%. But this doesn’t have to be the case for your college or university. By involving your alumni now,...

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Students wearing protective face masks while sitting in a lecture hall

5 Post-COVID Branding Trends For Universities

Discover what universities are doing to bring students back to the classroom.  The impact of COVID-19 can be felt on virtually every industry, with higher education being no exception. According to recent data, undergraduate enrollment is currently in its steepest decline so far since the pandemic began, down 5.9% compared to this time last year....