When it comes to search, Google is the undisputed heavyweight champ of the world, getting an average of 40,000 search queries per second or roughly a whopping 3.5 billion searches a day. This makes Google an incredibly powerful tool for businesses to gain brand awareness, improve website traffic, acquire new leads and more. Below we...
We all know the importance of good communication in our personal relationships and the positive impact it has on our lives. So it’s important to remember that open, clear and ongoing communication in a business setting has just as many benefits that leads to better profits. In fact, it’s been reported that companies with effective...
A year and a half into the pandemic, we all know that COVID-19 has led to dramatic changes in the retail landscape and has altered consumer expectations. Many retail stores have had to shut their doors or lack in-store experience due to a shortage of merchandise or staff. Customers have also grown more accustomed to...
The COVID-19 pandemic forced restaurants to make major changes, especially when it comes to their menus. And while some changes are temporary, some are most likely here to stay. At least for the foreseeable future. What will restaurant menus after COVID-19 look like? No one knows for certain. But the changes that have already happened...
The people who can advocate best for your business are often the people who live and breathe it every day—your employees. They can be an incredibly valuable asset as you look to improve your marketing and communication efforts. So how can you utilize them effectively? Take a look at the following four ways to help...
According to the National Center for Education Statistics, the retention rate for full-time degree-seeking undergrads who entered 4-year degree-granting institutions in fall 2018 was 81%. And the retention rate of private, for-profit 4-year institutions was just 63%. But this doesn’t have to be the case for your college or university. By involving your alumni now,...
With half of all US adults fully vaccinated as of June 2021, the restaurant industry is seeing encouraging signs that customers are ready to spend their money on the meaningful culinary experiences they’ve missed over the last year. In fact, according to a MasterCard press release, spending at US restaurants is even up from pre-pandemic...
As vaccines continue to roll out and the country opens back up, restaurants are struggling to do the same. Sticking to take-out and curbside nowadays has less to do with safety and much more to do with the lack of staff. In fact, this time last year the industry had laid off or furloughed roughly...
As states begin to loosen COVID-19 restrictions, some restaurants are cautiously considering the same move. In Florida, which allowed restaurants to return to total capacity in September 2020, several chain owners reported a bump in sales. However, according to OpenTable, statewide restaurant reservations remain 20% lower than last year. So while local restrictions ease, the...
