The fall semester is starting for most universities any day now, and many community colleges may be feeling like they fell short of enrollment goals. We know that over the past two years, community college enrollment has fallen, with an 11.3% decline being reported in 2021. But don’t give up on your enrollment numbers just...
Summer is in full swing, and with the temperatures rising, people are looking for ways to cool down. If you’re a beverage company, that means an audience that’s primed to be even more receptive to your message. To really take advantage of the opportunity to share the story behind your brand during this time of...
Most universities offer an impressive array of services, programs and resources for students. And while that’s a great benefit to students, sometimes the messaging can feel too broad, unfocused or even overwhelming. That’s why honing in on a single degree program that your university excels in can be a successful marketing strategy. Here are several...
Restaurant marketing is always changing, and when you have multiple locations, keeping up with how to best promote your restaurants can seem even more daunting. Today’s marketing trends lean towards local, with an emphasis on highly-targeted messaging. Here we break down a few local marketing must-dos plus other trends that will help you gain a...
Small universities provide students with a great environment to foster lifelong relationships, broaden their worldview, hone their craft and prepare them for the next step in their lives. But over the past few years, it’s been harder for these institutions to provide this experience for their students due to the COVID-19 pandemic. Like everyone else,...
In a world shifting to more automated service, it’s especially important for restaurants to be able to separate themselves from the crowd online. But barbecue restaurants in particular face an interesting challenge as their reputation is based off authentic flavor and southern charm that can be hard to demonstrate or replicate in a digital space....
Restaurant owners and marketers know more than anyone how important it is to form a strong relationship with customers. Creating shared values promotes brand loyalty and increases word of mouth. Cause marketing is one way restaurants can connect with their customers. As a branding strategy, cause marketing is on the rise and is becoming significantly...
Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...
Social media platforms are very powerful tools for brands. And while their primary use is for sharing content and customer engagement, there are ways to use social media platforms to drive sales. Here we discuss 4 ways brands can use social media to make their cash registers ring. Identify the correct platform to activate. Different...
Colleges and universities looking to stay relevant with today’s potential students are presented with a unique challenge to create and share content that entertains and inspires. And, as new student enrollment continues to decline year over year it’s becoming increasingly important to implement marketing strategies that have a proven track record. So, here are 5...
