Your customers are online. And they are looking for you. Most likely their go-to search engine is Google, and this is beneficial because you can create Business Profile on Google to help your current and potential customers, in-state and out, easily find important information such as your business hours. It is also a quick way...
When it comes to urgent cares and medical assistant facilities, marketing may not seem like it should be a top priority. However, marketing is essential to ensuring financial success of the clinic, thus keeping your doors open to provide care for others in need. Some urgent care marketing strategies should include brick-and-mortar-business, out-of-home tactics, digital...
Establishing a strong online presence is essential to any brand’s marketing success. In today’s digital age, consumers can interact with a business online before ever meeting face to face with it. In fact, 97% of consumers use the internet to search for local businesses. And the real estate industry is no exception. With most home...
The fall semester is starting for most universities any day now, and many community colleges may be feeling like they fell short of enrollment goals. We know that over the past two years, community college enrollment has fallen, with an 11.3% decline being reported in 2021. But don’t give up on your enrollment numbers just...
Summer is in full swing, and with the temperatures rising, people are looking for ways to cool down. If you’re a beverage company, that means an audience that’s primed to be even more receptive to your message. To really take advantage of the opportunity to share the story behind your brand during this time of...
Most universities offer an impressive array of services, programs and resources for students. And while that’s a great benefit to students, sometimes the messaging can feel too broad, unfocused or even overwhelming. That’s why honing in on a single degree program that your university excels in can be a successful marketing strategy. Here are several...
Restaurant marketing is always changing, and when you have multiple locations, keeping up with how to best promote your restaurants can seem even more daunting. Today’s marketing trends lean towards local, with an emphasis on highly-targeted messaging. Here we break down a few local marketing must-dos plus other trends that will help you gain a...
Small universities provide students with a great environment to foster lifelong relationships, broaden their worldview, hone their craft and prepare them for the next step in their lives. But over the past few years, it’s been harder for these institutions to provide this experience for their students due to the COVID-19 pandemic. Like everyone else,...
In a world shifting to more automated service, it’s especially important for restaurants to be able to separate themselves from the crowd online. But barbecue restaurants in particular face an interesting challenge as their reputation is based off authentic flavor and southern charm that can be hard to demonstrate or replicate in a digital space....
Restaurant owners and marketers know more than anyone how important it is to form a strong relationship with customers. Creating shared values promotes brand loyalty and increases word of mouth. Cause marketing is one way restaurants can connect with their customers. As a branding strategy, cause marketing is on the rise and is becoming significantly...
