Restaurant owners and marketers know more than anyone how important it is to form a strong relationship with customers. Creating shared values promotes brand loyalty and increases word of mouth. Cause marketing is one way restaurants can connect with their customers. As a branding strategy, cause marketing is on the rise and is becoming significantly...
Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...
Social media platforms are very powerful tools for brands. And while their primary use is for sharing content and customer engagement, there are ways to use social media platforms to drive sales. Here we discuss 4 ways brands can use social media to make their cash registers ring. Identify the correct platform to activate. Different...
Colleges and universities looking to stay relevant with today’s potential students are presented with a unique challenge to create and share content that entertains and inspires. And, as new student enrollment continues to decline year over year it’s becoming increasingly important to implement marketing strategies that have a proven track record. So, here are 5...
When it comes to search, Google is the undisputed heavyweight champ of the world, getting an average of 40,000 search queries per second or roughly a whopping 3.5 billion searches a day. This makes Google an incredibly powerful tool for businesses to gain brand awareness, improve website traffic, acquire new leads and more. Below we...
We all know the importance of good communication in our personal relationships and the positive impact it has on our lives. So it’s important to remember that open, clear and ongoing communication in a business setting has just as many benefits that leads to better profits. In fact, it’s been reported that companies with effective...
A year and a half into the pandemic, we all know that COVID-19 has led to dramatic changes in the retail landscape and has altered consumer expectations. Many retail stores have had to shut their doors or lack in-store experience due to a shortage of merchandise or staff. Customers have also grown more accustomed to...
The COVID-19 pandemic forced restaurants to make major changes, especially when it comes to their menus. And while some changes are temporary, some are most likely here to stay. At least for the foreseeable future. What will restaurant menus after COVID-19 look like? No one knows for certain. But the changes that have already happened...
The people who can advocate best for your business are often the people who live and breathe it every day—your employees. They can be an incredibly valuable asset as you look to improve your marketing and communication efforts. So how can you utilize them effectively? Take a look at the following four ways to help...
According to the National Center for Education Statistics, the retention rate for full-time degree-seeking undergrads who entered 4-year degree-granting institutions in fall 2018 was 81%. And the retention rate of private, for-profit 4-year institutions was just 63%. But this doesn’t have to be the case for your college or university. By involving your alumni now,...
