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Category: <span>Marketing Communications</span>

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Satisfying Comfort Food Cravings

While people continue to navigate their new normal, one constant has emerged in dining: Guests are craving comfort food now more than ever. Diners report having a hunger for comfort foods 25% more than before, and 40% of them are motivated to order because of that craving. Thinking of how you can seize on this...

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Dine In or Delivery?

DINE IN OR DELIVERY? Tips for Balancing Marketing Messages

Even as many restaurants are now fully reopen, revenues on the whole are down compared to pre-pandemic numbers. Consumers are still cautious about returning to dining in as previously accustomed to, necessitating that curbside, drive-thru and delivery become mainstays in your restaurant’s sales quiver—at least for the time being. So how do you prioritize your...

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MAKING THE MOST OF YOUR OUTDOOR DINING SPACE

According to Dataessential research, 47% of diners are willing to dine-in at a restaurant with outdoor or patio seating. So if you’re considering maximizing your restaurant’s capacity by expanding outdoors, now may be a good time to think about the logistics of your setup, safety measures and curb appeal.  START WITH THE BASICS  By expanding...

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Evolving Your Menu To Be Contact-Free

As restaurants continue to open their dining rooms, one staple of the sit-down experience may never look the same—the menu. Traditionally a high-touch surface for guests, menus of the handheld variety are being rethought to reduce the spread of germs and contact points at the table. Consider these ways to evolve your menu to make...

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GETTING YOUR GUESTS TO DINE IN WITH CONFIDENCE

Moving forward, the dine-in experience will look very different for your team and your guests. So anticipating everyone’s concerns, needs and demands now will help your restaurant return to profitability sooner. If you’re ready to reopen, we’re ready to help you navigate the new normal with checklists and strategies that will prepare your operations for...

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WOULD YOU LIKE GROCERIES WITH THAT? How Restaurants Are Offering In-Demand Essentials

The original idea of a “grocerant” was simple: get grocery store customers to spend more time shopping by offering prepared foods and a sit-down dining experience. But in the wake of COVID-19, restaurants have put a new spin on the “grocerant” concept by offering essential goods of their own. Adding in-demand items to their menu—like...

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Curbside

7 Ways To Keep Customers Coming Back For Curbside Pickup

While nothing can replace the in-restaurant experience, establishing an efficient and memorable curbside pickup program can keep customers coming back for more. With the right approach, restaurants can build trust and even help customers have a little fun, too. So show your customers you’re thinking about their needs in entertaining, helpful and useful ways with...

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