According to Dataessential research, 47% of diners are willing to dine-in at a restaurant with outdoor or patio seating. So if you’re considering maximizing your restaurant’s capacity by expanding outdoors, now may be a good time to think about the logistics of your setup, safety measures and curb appeal. START WITH THE BASICS By expanding...
Category: <span>Marketing Communications</span>
Evolving Your Menu To Be Contact-Free
As restaurants continue to open their dining rooms, one staple of the sit-down experience may never look the same—the menu. Traditionally a high-touch surface for guests, menus of the handheld variety are being rethought to reduce the spread of germs and contact points at the table. Consider these ways to evolve your menu to make...
GETTING YOUR GUESTS TO DINE IN WITH CONFIDENCE
Moving forward, the dine-in experience will look very different for your team and your guests. So anticipating everyone’s concerns, needs and demands now will help your restaurant return to profitability sooner. If you’re ready to reopen, we’re ready to help you navigate the new normal with checklists and strategies that will prepare your operations for...
WHY GIFT CARDS ARE EXACTLY WHAT RESTAURANTS NEED RIGHT NOW
As restaurants consider next steps in and tactics for handling the current health crisis, gift cards should be at the top of the list. Gift cards are convenient, encourage loyalty to your restaurant and customers frequently spend more than the value of any card. But aside from these three benefits, gift cards could also help...
MAXIMIZING REVENUE DURING PERIODS OF LIMITED SEATING CAPACITY
As restaurants begin to open dining rooms, we will inevitably see some increase in sales. But at the commonly mandated 25% or 50% capacity limitations, many restaurants will still be far from hitting their normal sales goals. Below, we have outlined several tools and insights to maximize revenue with the new seating limitations and safety...
WOULD YOU LIKE GROCERIES WITH THAT? How Restaurants Are Offering In-Demand Essentials
The original idea of a “grocerant” was simple: get grocery store customers to spend more time shopping by offering prepared foods and a sit-down dining experience. But in the wake of COVID-19, restaurants have put a new spin on the “grocerant” concept by offering essential goods of their own. Adding in-demand items to their menu—like...
7 Ways To Keep Customers Coming Back For Curbside Pickup
While nothing can replace the in-restaurant experience, establishing an efficient and memorable curbside pickup program can keep customers coming back for more. With the right approach, restaurants can build trust and even help customers have a little fun, too. So show your customers you’re thinking about their needs in entertaining, helpful and useful ways with...