Social media platforms are very powerful tools for brands. And while their primary use is for sharing content and customer engagement, there are ways to use social media platforms to drive sales. Here we discuss 4 ways brands can use social media to make their cash registers ring. Identify the correct platform to activate. Different...
Even though social media algorithms are constantly changing, the overall purpose of social has remained the same—to make connections and share your authentic self, as a person or as a brand. Planning, creating and sharing content is a large piece of social media development, but community management is just as important. It helps to foster...
Innovation and evolution have always been part of a restaurant’s recipe for success, and this past year has proven that more than ever. We’ve looked closely at the operational trends that emerged during the pandemic in the past. But to stay relevant, we have to consider new ways of communicating to customers that address the...
We know now that the restaurant industry we knew at the beginning of 2020 will look very different post-COVID-19. Changes to how restaurants can operate are being made almost daily, dramatically affecting every single member of the restaurant industry in ways no one could have ever imagined. Many restaurants have shifted from full dining room...
