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Category: <span>Trends</span>

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Barista handing coffee over to customer

5 Coffee Shop Marketing Trends for 2024

A morning cup of coffee was once the norm for the average American. But now, the norm is three, maybe even four cups of coffee to get the day started. As the coffee industry continues to grow in 2023, consumers demand a higher level of convenience and quality when choosing their preferred drink. Coffee shops...

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College students walking on campus

3 Ways Small Universities Can Grow in 2023

Small universities provide students with a great environment to foster lifelong relationships, broaden their worldview, hone their craft, and prepare them for the next step in their lives. But over the past few years, it’s been harder for these institutions to provide this experience for their students due to the COVID-19 pandemic. Like everyone else,...

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BBQ Restaurant worker building a sandwich

6 Marketing Trends for BBQ Restaurants in 2023

In a post-pandemic world shifting to more automated service, it’s especially important for restaurants to be able to separate themselves from the crowd online. But barbecue restaurants in particular face an interesting challenge as their reputation is based on authentic flavor and southern charm that can be hard to demonstrate or replicate in a digital...

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Woman freelancer relaxing in swimming pool

Tourism Marketing Predictions for 2023-2024

It’s 2023 and travel is finally taking off again. Today, digital travel sales have bounced back to pre-pandemic levels. They’re even expected to hit $833 billion in 2025. Besides the obvious reasons travel sales have gained their turbo-charged momentum, market shifts, tech advancements and changing attitudes can take some credit for moving the needle far,...

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Metaverse in higher education

The Future of Education Marketing in the Metaverse

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...

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Using SMS Marketing to Get Return Customers to a Retail Shop

Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...

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