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Category: <span>Trends</span>

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College students walking on campus

3 Ways Small Universities Can Grow in 2022

Small universities provide students with a great environment to foster lifelong relationships, broaden their worldview, hone their craft and prepare them for the next step in their lives. But over the past few years, it’s been harder for these institutions to provide this experience for their students due to the COVID-19 pandemic. Like everyone else,...

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Barista handing coffee over to customer

5 Coffee Shop Marketing Trends for 2022

A morning cup of coffee was once the norm for the average American. But now, the norm is three, maybe even four cups of coffee to get the day started. As the coffee industry continues to grow, consumers demand a higher level of convenience and quality when choosing their preferred drink. Coffee shops are now...

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Metaverse in higher education

The Future of Education Marketing in the Metaverse

As you know by now, the idea of the metaverse has started to gain more and more popularity as many leading companies and brands are starting to shift their attention to the newest frontier, Web 3.0. This next evolution of the internet sees online experiences evolving, creating communities where users can immerse themselves within a...

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Using SMS Marketing to Get Return Customers to a Retail Shop

Despite recent events sky rocketing the success of retail SMS marketing, text strategy has steadily grown in the last decade. From time pressing promos to lapsing coupons, retail SMS marketing campaigns have proven to be a more effective marketing channel than email campaigns. You’re able to send short, to-the-point, high priority messages straight to the...

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Latin America female talking to worker at restaurant.

When is the Best Time For Restaurants to Bring on a Branding Agency?

Have you ever sat back and wondered, “Why are guests choosing my restaurant?” When it comes down to it, there are a multitude of options for eating out, and guests are looking for great taste and an even better experience. Details like restaurant design style, staff attitude, menu marketing and brand image work together to...

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Two people looking at a design sketch with pencils with laptops on the desl

4 Ways Great Design Can Boost Your Bottom Line

Despite the obvious benefits of great design, consistently realizing this goal is getting harder and harder for companies to achieve. But it’s essential for both disruptive and sustained success in physical, service and digital channels. And as an extensive five-year McKinsey study has unveiled, companies with strong design outperformed industry-benchmark growth two to one. How?...

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A spread of different fruits, vegetables, meats, spices, nuts and grains

Wholesome Foods Take Center Stage

With a commitment to New Year’s resolutions underway and COVID-19 still top of mind, being andstaying healthy is more of a priority than ever. Consumers are looking for fresh, healthy food options,especially when ordering in or dining out. In fact, local-food company Forager reports that 91% ofconsumers say it’s important or very important to feed...