It’s no secret. A seller’s market can hold quite the advantage over home buyers. Although home prices have been steadily increasing in the United States, the rising costs aren’t stifling buyers. In fact, most houses were purchased through a real estate agent or broker in 2020 and 73% only interviewed one real estate agent to help them with their home search. While some realtors may question the importance of marketing a home or even their own brand considering the current market, there are several benefits to building awareness and getting in front of home buyers. Learn how you can upgrade your brand with these unique real estate marketing ideas to win over clients and prospects with the following tips.
TIP #1: CREATE A NEWSLETTER
Keep in touch with your clients and prospects with a neighborhood newsletter, perfect for sharing valuable, local information through print or digital resources. You can include news, helpful tips, events, recipes—you name it—anything your community will find useful should be considered for your newsletter. You can also showcase client success stories and listings to keep your real estate brand relevant with your audience. And it doesn’t have to be anything fancy—just enough to keep your brand in the front of their mind and set your brand up as a credible source for the community.
TIP #2: UPGRADE YOUR DESIGN & CREATE MERCHANDISE
Appeal to more prospects by considering a design rebrand. Show them and your current clients you’re in touch with modern times. While a complete overhaul may not be necessary, you can elevate your real estate marketing materials like your business cards, sell sheets, brochures and letterheads with a few new details to show you can adapt to the ever-changing environment around us. And get creative with your new and improved designs. Slap it on some merch and free swag to give and get your brand name on the street.
TIP #3: HAVE STRONG ONLINE & SOCIAL MEDIA PRESENCE
We already know most home buyers only interviewed one real estate agent to help them with their home search, which is why it’s immensely important to get your brand in front of prospects as quickly, and efficiently, as possible. One of the best ways to do this is by creating or updating your real estate business’ website. Keep it clean, up-to-date and easy to navigate to make the home buying experience simple and effortless for your clients and prospects.
One key component you should include on your site are your listings—and consistently update them. This will increase traffic to your page by prospects regularly searching for new properties. You can also add a helpful or interesting element, like a mortgage calculator or client testimonial video, to delight your website visitors and keep them there long enough to learn more about your services and offerings.
Besides updating and creating content for your brand’s website, you can also create a Zillow profile and run paid social media campaigns to get your name in front of a larger crowd and lead them back to your website. However, if you decide to run ads on social media, you must ensure your website is optimized for mobile because your target will most likely see these ads on their phones.
For more luxury real estate marketing ideas and how you can elevate your brand’s online presence with digital marketing tactics, check out these tips. You can also find the work we’ve done for our brands here. If you’re not sure where to start or need help updating your brand, don’t hesitate to reach out and connect with us for more information.
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