Media Planner

Works closely with the Media Director and client service teams to provide digital and traditional media planning, research, strategies, and recommendations. A detail-oriented and experienced individual who is data-smart, innately curious, incredibly driven, and intently focused on achieving technical and measurable results.

Qualifications

• Minimum 2-5 years of experience buying traditional and digital media
• Solid understanding of ad formats, segmentation, personas, trends and platforms in paid media and performance marketing
• Experience overseeing campaigns that spend more than $125,000 per year
• BA/BS or equivalent
• Organized with ability to multitask
• Comfortable working on paid social, search, display, online video and existing as well as new platforms and technology
• Team player with ability to work independently
• Excellent written and verbal communication skills
• Strong presentation skills / experienced and comfortable interfacing with clients
• Strong deck-building and report/dashboard capabilities
• Constant focus on outcomes and solutions
• Desire to learn and grow our department, our clients and yourself

Responsibilities

• Provide media recommendations with supporting rationale and POVs
• Purchase and place media, optimizing campaign strategy and tactics to maximize campaign results to ensure client goals are achieved
• Compile competitive research and insights
• Develop strong relationships with media vendors
• Present to clients in a manner representative of the ethos of the agency