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Loved by Oprah, Seen Every Year on GMA

Loved by Oprah, Seen Every Year on GMA

CHALLENGE

In the highly competitive space of beverage coolers and containers, Push developed a brand that is constantly cool and forward-thinking in design, naming and experience throughout the retail world—both online and in brick-and-mortar stores.

Corkcicle Surfer

SOLUTION

By using form to follow function, we created both a visual and written language to engage people who believe great design pairs extremely well with their curated lifestyle choices.

Corkcicle Bottles

Brand Strategy & Positioning

We make things that cool. We make cool things. It seems rather simple—but in the here-today, gone-tomorrow world of retail and eCommerce, simplicity, directness and visual appeal are a winning combination.

Corkcicle Packaging

Packaging & POP

A total creative collaboration from the very beginning, Push and Corkcicle worked extensively together on everything from product design to packaging to go-to-market strategies. Together, we moved deeper into the product development pipeline, creating new products and uses for the brand as it grew and thrived.

Marketing

What started as one product sold to independent retailers has grown to multiple products lines now sold in stores including Crate & Barrel, Bed Bath & Beyond and Target. This means our integrated shopper marketing efforts must increase turns on every shelf, for every store.

Social Media & Content Creation

Using our on-site content studio, we developed real-time social media assets and promotion-driven messaging around holidays, events and product launches. From still photography to short-format videos, we used in-house writers, art directors, photographers and editors to develop all messaging. 

eCommerce & Digital Marketing

The brand has to live just as beautifully on tablets, phones and desktops as it does on brick-and-mortar shelves and counters. With a complete data- and SEO/SEM-driven platform, the brand not only looks amazing online, it’s also amazingly easy-to-find due to integrated digital marketing efforts.

Corkcicle Website